The name says it all. EQQUALBERRY is built on a single, radical conviction: that no skin type is superior to another, and that every woman deserves skincare designed with equal respect. Through User-Centric Sensory Technology—from Bakuchiol capsules that melt at skin temperature to NAD+ formulas that adhere without stickiness—the brand has turned the abstract idea of equality into something you can feel on your skin, every single day. This International Women's Day, Kiokii and... sits down with the team behind EQQUALBERRY to find out what happens when a brand refuses to define beauty—and chooses to celebrate it instead.
Inside the Brand: A Conversation with EQQUALBERRY CEO
1. Which product best represents your brand philosophy, and why?
"The Vitamin Illuminating Serum is the most authentic embodiment of our philosophy. Rather than being a mere tool to brighten the skin's surface, this serum serves as a catalyst to reveal the 'inner radiance' unique to every individual. Formulated with the vital energy of natural Acerola, it is meticulously designed to be gentle enough for all women, including those with sensitive skin. This is a true practice of our core value—Equality: the belief that every skin deserves equal respect without hierarchy."
2. What was the original problem that inspired you to create this brand?
"We questioned the beauty industry's tendency to push a 'uniform ideal standard' upon women. Our journey began with the belief that skin tone and condition should be respected in their unique state, without comparison or hierarchy. We wanted to transform skincare from a task of comparison into a free, authentic process of self-discovery and personal expression."
3. What does "care" mean to your brand when it comes to formulation and design?
"To us, care means respect for diversity and harmony. In formulation, we focus on balancing powerful efficacy with skin comfort to ensure the skin feels truly nurtured. In design, we use intuitive and vibrant colours to provide 'emotional care'—turning daily routines into positive, balanced moments that recharge the self."
4. Is there a detail in your products that people often overlook but you're especially proud of?
"It is the 'User-Centric Sensory Technology' hidden within our textures. Our Bakuchiol capsules, for instance, melt gently at skin temperature to deliver fresh actives directly where they're needed. Our NAD+ line features a unique texture that adheres perfectly without stickiness. We take great pride in these subtle engineering details—because optimal absorption and comfort should never be an afterthought."
5. What message do you hope women take away when they interact with EQQUALBERRY?
"We want to deliver one simple message: your skin is your story. We hope women stop seeing their skin as a flaw to be 'fixed' and start viewing it as a medium to understand and love themselves more deeply. Our goal is for every woman to feel respected in her individuality—and to experience a positive connection with her inner energy through her daily rituals."
Kiokii's Top Picks: EQQUALBERRY Essentials
Ready to experience skincare that meets your skin exactly where it is? Here are three best-selling EQQUALBERRY products currently trending at kiokii.com—each one a celebration of gentle efficacy and skin equality.
1. Swimming Pool Tonal Toner
Hydration on a whole new level. This generously sized toner delivers a 5-layer hyaluronic acid complex alongside mild exfoliating enzymes—creating an immersive, "swimming pool" of moisture that replenishes and rebalances the skin without stripping it. Lightweight, refreshing, and perfectly suited for skin navigating Canada's demanding seasonal changes.
Best for: All skin types seeking deep, multi-layered hydration and gentle daily exfoliation.
2. Vitamin Illuminating Serum
Brightening that works with your skin, not against it. Powered by natural Acerola extract, this serum gently illuminates the complexion by drawing out each individual's unique inner radiance， rather than imposing a single, uniform standard of brightness. Non-sticky, lightweight, and gentle enough for sensitive skin, it's EQQUALBERRY's philosophy distilled into a single bottle.
Best for: Sensitive or dull skin seeking a gentle, non-irritating brightening treatment.
3. Purple PDRN Pore Minimizing Serum 30ml
Pore care, powered by next-generation ingredients. This targeted serum combines PDRN (Polydeoxyribonucleotide)—a clinically studied skin-regenerating ingredient—with a pore-minimizing complex to visibly refine skin texture, tighten enlarged pores, and support skin recovery from within. True to EQQUALBERRY's sensory-first approach, the formula absorbs effortlessly without stickiness, delivering concentrated results exactly where your skin needs it most.
Best for: Those targeting enlarged pores, uneven texture, or skin in need of gentle regenerative care.
Beauty Without Hierarchy
At Kiokii and..., we believe the most meaningful skincare brands are the ones that see their customers clearly—not as problems to be solved, but as individuals to be celebrated. EQQUALBERRY's commitment to skin equality is a quiet but powerful reminder that the beauty industry is at its best when it lifts women up rather than sets standards for them to meet.
This International Women's Day, we invite you to experience skincare that was made for your skin, exactly as it is.
Ready to explore EQQUALBERRY's full collection? [Shop now at kiokii.com →]
Kiokii and... is Canada's premier destination for curated Asian beauty. We bring you the most innovative and trusted brands from across Asia, so your self-care journey is as unique and empowered as you are.
