Looking for a signature scent that feels like you — not a gender stereotype? Meet IM:SOLE, the genderless fragrance brand redefining modern perfume culture. From its minimalist packaging to its emotion-driven scent profiles, IM:SOLE is the indie perfume label that every Gen Z fragrance lover needs to know.
What is IM:SOLE?
IM:SOLE is a rising Chinese fragrance brand launched in 2022 that’s shaking up the perfume scene with its bold positioning as a "Genderless Liberal Fragrance" label. Unlike mainstream perfumes that divide scents into "his" and "hers," IM:SOLE focuses on abstract emotions — like solitude, freedom, innocence, and defiance — to create fragrances that speak to the soul. It’s perfume as identity. Scent as self-expression.
Why Everyone's Obsessed
IM:SOLE has gone viral for a reason. Within just three months of launching on Tmall, the brand hit 2 million in monthly sales. By Double 11 in 2023, it ranked #1 in TikTok China’s fragrance category, with 10 million in GMV. What makes it a Gen Z favorite? It rejects binary categories, prioritizes individuality, and crafts an aesthetic experience that’s deeply emotional and wildly shareable.
The Must-Try Fragrances
Noiseless – A woody, cool-toned scent that evokes introspection. Like quiet nights and deeper thoughts.
The Code – Minimalist and mysterious. Clean yet layered, like a digital poem in scent form.
The Naif – Innocent and bold. A musky-cedar blend that explores vulnerability and authenticity.
Each scent is gender-neutral, emotionally charged, and designed to tell a personal story , not follow a market trend.
Aesthetic Packaging That Screams Vibe
Forget overly floral bottles or hyper-masculine flacons. IM:SOLE bottles are sleek, modern, and ultra-minimalist. Designed with a matte finish, clean lines, and tactile elements, they’re the kind of products that elevate any shelfie or vanity shot.
Built for and by Gen Z
IM:SOLE goes beyond aesthetics. It brings users into the creative process through scent lab collaborations and real-time product feedback. This co-creation model taps into Gen Z’s desire for personalization and belonging. It’s not just a perfume — it’s a brand experience.
Global Talent, Global Potential
Behind IM:SOLE’s scents are world-renowned perfumers like Olivier Cresp (creator of Givenchy’s bestsellers) and Florian Gallo (known for Jo Malone London). Its presence on international fragrance platforms like Fragrantica hints at serious global ambitions. From Hangzhou to the world — this brand is scaling fast.
Who Is It For?
If you’re aged 18–28, love niche fragrance, believe in gender fluidity, and want your scent to reflect who you really are — IM:SOLE is your perfect match. It’s already trending on Xiaohongshu and TikTok, with ##GenderlessPerfume becoming a go-to hashtag in scent discovery communities.
TL;DR — Why IM:SOLE Should Be Your Next Fragrance
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✅ Genderless fragrance that speaks to emotion, not stereotypes
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✅ Viral success on Tmall and TikTok
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✅ Collaboration with global master perfumers
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✅ Minimalist bottle design = instant aesthetic boost
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✅ Tailored for Gen Z's values: authenticity, inclusivity, expression
IM:SOLE isn’t just a perfume brand — it’s a lifestyle statement. It invites you to wear a scent that isn’t about being pretty or powerful — it’s about being real. So if you’re over traditional labels and want a fragrance that aligns with your inner world, IM:SOLE is the one.
Go ahead — find your scent, not someone else's.