Confidence isn't something you put on—but the right products can help you feel it more deeply. That's the belief at the heart of OOTD (Oxygen of the Day), the Korean beauty brand that has built its identity around one powerful conviction: that skincare, at its best, is an act of genuine self-care that transforms not just your complexion, but your entire day. From Retinol-powered eye serums to collagen-rich plumping masks, every OOTD formula is designed with a single purpose—to give women real results and the quiet confidence that comes with them. This International Women's Day, Kiokii and... sits down with the founder of OOTD to explore the creativity, the patience, and the personal philosophy behind one of K-Beauty's most emotionally resonant brands.
The Interview: A Conversation with OOTD CEO
1. What was the specific moment or feeling that first made you realize you wanted to build your own brand?
"I saw firsthand how a simple beauty product could completely transform someone's confidence. That realization stayed with me. I wanted to bring more joy into people's daily routines and help add genuine happiness to their lives through products that actually work."
2. How has building this brand changed you personally, beyond your professional title?
"Managing the brand has truly awakened the creator within me. I've realized that true fulfillment doesn't just come from the final outcome, but from the creative process itself. Turning a tiny, sparked idea into something tangible—something that can heal a person's daily routine and boost their self-esteem—brings me immense joy."
3. What is one lesson you learned the hard way, but are now grateful for?
"I've learned that you cannot rush greatness. Quality and meaningful growth always take time. While the 'hard way' usually involves patience, I am incredibly grateful for the process now—because that is where the best work truly happens."
4. If you could go back, what piece of advice would you give your younger self?
"Just breathe. Know that everything passes and it will all be okay. Trust the process and enjoy the ride, because you are so much stronger than you believe."
5. What message do you hope women take away when they interact with OOTD?
"I believe the fundamental nature of cosmetics is to boost confidence. I hope that OOTD reminds every woman that she deserves to be cared for—and that she has every reason to feel confident in her own skin."
Kiokii's Top Picks: OOTD Essentials
Elevate your ritual with OOTD’s most-wanted innovations. From brightening to repairing, these three best-sellers at kiokii.com are designed for the modern woman who demands real results. Discover the trending trio that’s helping women across Canada look and feel their absolute best.
Targeted anti-aging where it matters most. This concentrated eye serum is specifically formulated to address the delicate eye area's most common concerns—fine lines, loss of firmness, and sagging—through a potent wrinkle-lifting complex that visibly tightens and smooths with consistent use. Lightweight enough to layer effortlessly into any routine, yet powerful enough to deliver the kind of gradual, genuine results that build real confidence over time.
Best for: Those targeting fine lines, loss of firmness, or sagging around the eye area seeking a dedicated, results-driven lifting treatment.
Hydration that holds, radiance that lasts. This daily moisturizer combines the barrier-strengthening power of Ceramides with a glow-enhancing complex to deeply nourish the skin while locking in moisture throughout the day. Lightweight yet richly protective, it fortifies the skin's natural defences without heaviness—leaving a soft, luminous finish that makes every other step in your routine work harder.
Best for: All skin types seeking a ceramide-rich daily moisturizer that delivers both barrier repair and a natural, healthy glow.
The last step your skin has been waiting for. This barrier-focused cream combines a multi-peptide complex with deeply nourishing actives to visibly strengthen the skin's natural defence layer, reduce sensitivity, and support long-term resilience—all while delivering a smooth, comfortable finish that wears beautifully throughout the day. Think of it as the foundation your entire routine builds upon.
Best for: Sensitive, stressed, or barrier-compromised skin seeking a peptide-powered daily cream for long-term strength and comfort.
The Confidence You Already Have
At Kiokii and..., we believe the most powerful beauty brands aren't the ones that promise to change you—they're the ones that remind you of what was already there. OOTD's philosophy of confidence-first skincare is a quiet but meaningful reminder that every woman deserves products that work as thoughtfully as she does.
This International Women's Day, we invite you to treat yourself to the care you have always deserved.
Ready to explore OOTD's full collection? [Shop now at kiokii.com →]
Kiokii and... is Canada's premier destination for curated Asian beauty. We bring you the most innovative and trusted brands from across Asia, so your self-care journey is as unique and empowered as you are.