BCL

About BCL

Established in Japan in 1979, BCL—short for Beauty Creative Lab—has built its reputation on “bringing beauty and delight to every complexion and every heart.”  The brand is driven by a desire to respond to how modern people live, offering skincare and beauty products that are both creative and practical. 

Innovation + Japanese Craftsmanship

From its roots in high-quality manufacturing (the Shizuoka Products Center supplies safe, reliable production) to its diverse product lines, BCL blends innovation with traditional Japanese standards.  Over the decades, BCL has launched sub-brands such as Saborino, Cleansing Research (AHA), VECUA, Tsururi, Vecua Honey, and others—each targeting specific skin needs with effective, thoughtfully formulated solutions. 

Products & Consumer Benefits

• Morning and all-in-one masks (e.g. Saborino) for quick, effective routines 

• Exfoliating cleansers (via AHA, etc.) to smooth texture and renew skin 

• Skincare lines with honey, botanicals, hydrating agents for barrier support, moisture, and skin comfort 

Trust & Values

• Safety, quality, and reliability are hallmarks of the brand—Japanese standards applied at all steps of product creation. 

• Responsiveness to changing daily routines and skin concerns: fast-beauty innovation, but with respect for the skin. 

• Global mindset: while deeply rooted in Japanese skincare culture, BCL is expanding globally, adapting to broader markets without losing its core values. 

Why Choose BCL?

If you’re looking for skincare that balances innovative formulas, smart functionality, and Japanese heritage, BCL delivers. Whether it’s a quick morning mask, gentle chemical exfoliation, or soothing botanicals, BCL offers products that adapt to modern life without compromising on skin health.