Milktouch

About Milk Touch

"Founded in 2019 by Korea’s first-generation beauty icon Hong Young-gi, Milk Touch is a trend-setting K-beauty brand built on the philosophy of 'Start From You.' Driven by the mission to create 'cosmetics you’d want to share with your closest friends,' Milk Touch focuses on sincerity, high-performance formulations, and a joyful approach to beauty. It has rapidly become a cult favorite across Korea and Japan, known for delivering the perfect 'Milky Glow' while prioritizing skin health."

2. Core Technology & Ingredient Philosophy

Milk Touch bridges the gap between dermatological science and expressive color:

• Skin-First Formulas: Every product is infused with high-quality active ingredients, such as Hedera Helix (English Ivy) for soothing, Green Apple Extract for pore management, and Glutathione for radiance.

• Hypoallergenic Innovation: We believe makeup should never compromise your skin. Our products undergo rigorous testing to ensure they are safe for sensitive skin while providing professional-grade results.

• Balance of Science & Aesthetics: We use advanced pigment-binding technology to ensure our makeup stays vibrant and fresh, mimicking the natural texture of healthy, glowing skin.

3. Flagship Products & Highlights: Black Peel Off Lip Tattoo (4g)

• Viral Innovation: A unique, mysterious black formula that transforms into a stunning, customized stain. Apply, wait, and peel to reveal your perfect shade.

• 12-Hour "Life-Proof" Wear: Engineered for ultimate longevity. This lip tattoo is smudge-proof, waterproof, and mask-proof—staying vibrant through meals and drinks without the need for touch-ups.

• Highly Concentrated Pigmentation: Offers 1.6x more pigment density than standard tints, ensuring a rich, even color payoff that doesn't fade into fine lines.

• Moisture-Lock Technology: Enriched with Jojoba Oil and Hyaluronic Acid, it ensures your lips stay hydrated and smooth even after the peel-off film is removed.

4. Why Choose Milk Touch?

• Proven Popularity: A top-ranking brand in both South Korea and Japan (frequently topping Qoo10 and @cosme charts), trusted by millions of beauty enthusiasts.

• Influencer-Driven Quality: Born from the vision of a beauty expert, every product is curated to meet the high standards of social media trends and real-world performance.

• The Perfect "Glow" Expert: We specialize in the "Milk Skin" aesthetic—helping you achieve a clear, luminous, and effortless look that enhances your natural beauty.

• Uncompromised Ethics: 100% Made in Korea with honest ingredients and a commitment to quality that feels like luxury at an accessible price point.