Collection: MilkTouch

About MilkTouch

"Founded in 2019 by Korea’s first-generation beauty icon Hong Young-gi, MilkTouch is a trend-setting K-beauty brand built on the philosophy of 'Start From You.' Driven by the mission to create 'cosmetics you’d want to share with your closest friends,' MilkTouch focuses on sincerity, high-performance formulations, and a joyful approach to beauty. It has rapidly become a cult favorite across Korea and Japan, known for delivering the perfect 'Milky Glow' while prioritizing skin health."

2. Core Technology & Ingredient Philosophy

MilkTouch bridges the gap between dermatological science and expressive color:

• Skin-First Formulas: Every product is infused with high-quality active ingredients, such as Hedera Helix (English Ivy) for soothing, Green Apple Extract for pore management, and Glutathione for radiance.

• Hypoallergenic Innovation: We believe makeup should never compromise your skin. Our products undergo rigorous testing to ensure they are safe for sensitive skin while providing professional-grade results.

• Balance of Science & Aesthetics: We use advanced pigment-binding technology to ensure our makeup stays vibrant and fresh, mimicking the natural texture of healthy, glowing skin.

3. Flagship Products & Highlights: Black Peel Off Lip Tattoo (4g)

• Viral Innovation: A unique, mysterious black formula that transforms into a stunning, customized stain. Apply, wait, and peel to reveal your perfect shade.

• 12-Hour "Life-Proof" Wear: Engineered for ultimate longevity. This lip tattoo is smudge-proof, waterproof, and mask-proof—staying vibrant through meals and drinks without the need for touch-ups.

• Highly Concentrated Pigmentation: Offers 1.6x more pigment density than standard tints, ensuring a rich, even color payoff that doesn't fade into fine lines.

• Moisture-Lock Technology: Enriched with Jojoba Oil and Hyaluronic Acid, it ensures your lips stay hydrated and smooth even after the peel-off film is removed.

4. Why Choose MilkTouch?

• Proven Popularity: A top-ranking brand in both South Korea and Japan (frequently topping Qoo10 and @cosme charts), trusted by millions of beauty enthusiasts.

• Influencer-Driven Quality: Born from the vision of a beauty expert, every product is curated to meet the high standards of social media trends and real-world performance.

• The Perfect "Glow" Expert: We specialize in the "Milk Skin" aesthetic—helping you achieve a clear, luminous, and effortless look that enhances your natural beauty.

• Uncompromised Ethics: 100% Made in Korea with honest ingredients and a commitment to quality that feels like luxury at an accessible price point.

Only available at Kiokii and...